Lately, I’ve been thinking about the difference between a fad and a trend. A fad is short-lived and quickly fades away. It’s driven by quick enthusiasm and really doesn’t contain any lasting value. On the other hand, a trend steadily develops over time and reflects shifts in culture and thinking. While a fad is temporary, trends have more impact on our world and outlast us because they are sustainable and have personal value.
This is how I see film photography. It’s not a fad because it never was one to begin with. It is a trend because the early roots gave value to our world. Since its invention in the 19th century, film photography has contributed immensely to preserving history and shaping visual storytelling. Iconic moments like the documentation of world events, the artistry of photographers such as Ansel Adams. Film photography never really went away. The popularity faded because of the convenience of digital photography. The keyword there is convenience, not quality. Fads come and go, while trends rise and fall from their origin to this moment in time. Film is one of the best examples of a trend. It has shaped how we see the world and will continue to do so for years to come.
Bonus: a brief look inside the headquarters of Utah Film Photography.
Utah Film Photography 